I base my truth about mobile on two things: what customers and industry leaders say and how analysts define leadership in this space.
To me, the most telling aspect about mobile is the way enterprises are using mobile solutions to simplify operations, resolve disruptive challenges, boost their productivity and develop innovative solutions that are shaping a new world.
Mobility is a driving change everywhere. I’ve noticed a wave of transformation among energy companies seeking to improve efficiency with mobile solutions. In Brazil, young entrepreneurs are disrupting the way companies recruit and hire unskilled labor using simple, messaging technology including SMS , changing the HR landscape forever. And retailers are coming up with some very resourceful ideas to hijack customers from competitors, reinventing the way we buy, sell and market consumer goods.
But it’s not just about reinventing the way things are done; it’s also about optimizing how they’re done. Hallmark, a company on a growth path since 1910, is transforming its retail sales execution by providing critical insights to the field sales organization for 39,000 franchise stores and fostering collaboration to keep their global business in 100 countries moving ahead of the competition.
Charting a strategic path
Speaking of competition, I believe the best way to stay ahead of competitors is to have a clear strategy. My advice to enterprises is to focus on three strategic aspects of mobility:
- Take advantage of powerful platforms to provide users with a best-in-class mobile user experience
- Differentiate by strengthening and extending industry-leading mobile applications that fully leverage premium mobile services
- Seek out the leaders in Enterprise Mobility Management (EMM) as stand-alone mobile device management is commoditizing and the path ahead requires managing content and apps rather than just devices
Leading in Enterprise Mobility Management
Leadership can’t be bought or faked; it must be earned. Thankfully, top analyst firms including Ovum, IDC and Forrester have clear definitions for leadership. Gartner’s Magic Quadrant for is also a great source for IT leadership, especially in the mobile space.
According to Ovum, vendors in the Market leader category have solutions that are widely accepted as best-of-breed and should be on most technology selection shortlists. According to IDC, true strength lies in providing customers with a life cycle approach to mobile management by offering a platform for building and deploying apps as well as technology to manage and secure them. And finally, according to Forrester, a leading EMM offering must be able to differentiate itself through seamless integration with its application portfolio, its mobile application development and its analytics solution, all leveraging the Cloud.
This guidance together with our customer testimonials tell us the truth about mobile today. Those enterprises that have strategic plans, use mobile technology innovatively and pay close attention to the leaders in enterprise mobility management will shape the world of tomorrow.
Follow me at @rickcostanzo
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