Thứ Tư, 15 tháng 7, 2015

Today’s Retail CMO: A New Outlook

The buzz: Shake it up, baby.

Omni-channel migration within retail has had far-reaching implications, as consumers demand to shop when, where and how they want, and always with a consistent experience.

Beyond affecting sales models and marketing strategies, this changes the role of the CMO.

How? The CMO’s responsibilities now overlap the CIO’s and CTO’s – including overseeing complex data and product innovation to predict, understand, and align with consumer behavior.

The experts speak.

Brian Cederborg, /N SPRO Consulting: “According to Nielsen, as of April 2014, for the first time, a majority of U.S. mobile subscribers of all age groups own smartphones.”

Dan Berthiaume, Chain Store Age: “Retail Systems Research (RSR) found profitable fulfillment to be a top priority with retailers surveyed in 2014.”

Nancy Casey, SAP: “Oxford Economics found in a 2015 survey that ‘by the time a consumer is shopping in the store, 80% of customers have already checked prices online.’”

Join us for Today’s Retail CMO: A New Outlook.

via SAP News Center

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