Thứ Hai, 25 tháng 1, 2016

Top Five with SAP’s CMO: Transform Business for the Digital Age

The digital transformation is having a big impact in marketing. According to SAP CMO Maggie Chan Jones, these days people complete about 75% of a buying cycle online – so the primary function of marketing has changed from helping sales sell to helping buyers buy.

Here are Maggie’s top five ways to drive change with the SAP Digital Boardroom.



via SAP News Center http://ift.tt/23oGMot

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