Thứ Tư, 18 tháng 5, 2016

Becoming Digital, Staying Human: Surviving as the Always-On Entrepreneur– Part 2

The buzz: What’s a “vacation”?

Entrepreneurs and business owners have always carried the weight of their company, with precious few days off.

But in today’s digital economy, pressure to “mind the store” is literally always-on, with customers online 24/7 from every device and location, and 74% using social networks to make a buying decision and share experiences.

How can “small players” use social selling, digital decision tools and ecommerce solutions – but retain their uniqueness – to compete with the “big kids”?

The experts speak.

Lil Mohan, University of Chicago: “The single biggest problem in communication is the illusion that it has taken place.” (George Bernard Shaw)

Max Dower, Unfortunate Portrait: “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” (Scott Cook)

Susan Reynolds, SAP: “The start-ups that do well are the ones that are working all the time.” (Sam Altman)

Join us for Becoming Digital, Staying Human: Surviving as the Always-On Entrepreneur – Part 2.

via SAP News Center

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