The buzz: Measure twice, cut once.
As a small business owner embracing the digital economy, you’re aware [if not, you are now!] that customers are increasingly researching and making purchase decisions online.
And, of course, your digital strategy includes an attractive, easy-to-navigate website (if not, create it now!] with relevant, informative content to convince visitors to buy from you instead of the competition.
If your online success is defined as reaching and connecting with the right consumers while meeting your business objectives, how do you measure it?
The answer: website analytics.
The experts speak.
Dror Orbach, Illumiti: “Change is the law of life. And those who look only to the past or present are certain to miss the future.” (John F. Kennedy)
David Ochser, Consultant: “Look into the future because that is where you will spend the rest of your life.” (George Burns)
Lorraine Maurice, SAP: “What’s measured improves.” (Peter Drucker)
Join us for Website Analytics: Measuring Your Success.
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