All business transactions require proof of identity and intent. A look behind the scenes at DocuSign proves there’s more to it than just electronic signatures.
“The first thing you learn to write as a child is your name,” says Brad Brooks, CMO for DocuSign, a company that makes it easy to send, sign and deliver documents on any device all over the world. “Signing your name to formalize agreements is ingrained in our culture.”
Signing your name to formalize agreements is ingrained in our culture; Docusign makes it easy
Technology breakthroughs in the 1980s and 1990s enabled businesses to send signed contracts across the globe in seconds by fax and email, but there were many questions about the legality of documents not authenticated by pen and paper signatures. To settle this problem, the U.S. government introduced the E-Sign Act, which quickly became the de facto global standard for e-signature guidelines, helping to prompt an explosion of online commerce around the world.
Making Intelligent Decisions
“We’re changing how business gets done on two levels,” explains Brooks. “It’s really about data. First, legal documents provide unique information not captured in other systems. We know how and when documents are signed, how many times someone looked at a document before it was signed, how fast from quote to cash. Filtering all this data back to the system quickly can take the time frame of a sales cycle down from three to four weeks to just a few hours. Secondly, we know how customers are managing their suppliers and internal HR processes. We are helping our customers manage all this unique information digitally without the need for paper.”
DocuSign runs SAP HANA to manage and analyze the vast amounts of data generated by its e 250,000 corporate customers and 100 million users in 188 countries. Organizations of all sizes and industries are accelerating contracts, approvals and workflows with DocuSign’s Digital Transaction Management (DTM) platform and eSignature process.
“We analyze encrypted customer data to see broad trends and create different services to meet the needs of customers. We are no longer a startup. We have a huge responsibility to our thousands of customers. Putting a data center in the wrong location can be costly. Unless we use data to make intelligent decisions it would be incredibly difficult to scale,” says Brooks.
Giving back to the Community
The company is visionary and passionate about investing in innovation that will help people solve pressing problems in the legal realm. Through DocuSign Impact, a charitable foundation, DocuSign gives one percent of its equity, one percent of profits, and one percent of product capability to drive change at large.
The company is particularly proud of one project. Team Rubicon is an international non-profit disaster response organization that rapidly deploys teams, free of charge, to communities affected by disasters around the world.
“Disaster relief comes with a large amount of legal issues. Relief workers need waivers to get medical care, waivers for emergency services, waivers from home owners to demolish homes. There are massive amounts of paperwork, and often they are working in areas with no connectivity,” says Brooks. “Many refugees and people affected by disasters have also lost their personal papers and documents. Our team of developers created an offline template for relief personnel to use in the field. The templates sync with the devices and automatically connect in the cloud, so all waivers and communications can happen in real time.”
A look at Team Rubicon’s Operations Map shows the scope of this one project.
When it comes to using digital transformation to make business easier and help people in need, DocuSign is clearly leading the way.
Top image via Shutterstock
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