Thứ Sáu, 24 tháng 2, 2017

Blockchain Technology: Turning Marketing on Its Head?

The buzz: “Blockchain is much bigger than Bitcoin and its reach is far more holistic and what experts see on it is a global infrastructure that can power our needs for bit data and create new digital identity that can leverage the present issues with cyber security and monopoly by the likes of Google, Facebook, and other that somehow control the destiny of our data and the overall internet.” (

In search of the holy grail of a unified customer profile, marketers have built massive databases and data stores to capture information for up-sells, cross-sells, promotions, re-targeting, and retention.

But what if the customer forces your company to PAY THEM to access and use of their data, read your ad, watch your video, and attend your seminar?

Welcome to the new reality of blockchain technology.

Best known as the infrastructure for Bitcoin, blockchains are now altering the relationship between you as marketer and your customer by offering decentralized systems, apps, and increased user privacy and security.

Are you ready?  

The experts speak.

Jeremy Epstein, Never Stop Marketing: “There’s something happening here, what it is ain’t exactly clear.” (Buffalo Springfield, rock band, 1966)

Amanda Gutterman, ConsenSys: “Never allow a person to tell you ‘no’ who doesn’t have the power to say ‘yes’.” (Eleanor Roosevelt)

Joel Monegro, Union Square Ventures: “History doesn’t repeat itself, but it does rhyme.” (Mark Twain)

Join us for Blockchain Technology: Turning Marketing on Its Head?

via SAP News Center

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